Ligature Logo

What is a ligature logo?

Ligature means to tie. Letters that are tied make a compact signature perfect for companies that are known mainly by their initials

How would describe the corporate identity of ESMA in 5 words?

Fresh, Pop, Lit, Music and Classic

Which logo out of the two do you feel is the strongest and why?

The script logo was the strongest in my opinion because I was able to incorporate a musical symbol within the logo. I added a bass clef to the curve of the E to help symbolize their involvement in the music industry.

If you had no requirements or restrictions how would your logo look different?

I would want to mix fonts more or add additional musical symbols to make it clearer what the companies’ maid idea is. Since the logos could be kind of vague my goal would be to clearly demonstrate what this new program could do.

Explain which ligature techniques you have demonstrated on each logo:

In the script logo I used overlay to attach the letters and make it more cohesive. In the second logo I used overlay and attached the M & the A by extending the line of the A.